Growing with Serco – 
a ShareSave made simple

Serco, a global leader providing essential public services across 20+ countries, operates in diverse sectors from healthcare to waste management. With 50,000 employees, many felt disconnected from the overall Serco brand.

To unite their workforce and offer them a stake in the company’s future, Serco launched MyShareSave, a simple, risk-free share plan. However, despite its potential, only 5.4% of employees had signed up by 2022.

Serco set a goal to boost participation to 30%, but faced challenges such as diverse work locations, limited access to emails, and financial apprehension.